AI is redefining the marketing landscape. Stay ahead with this weekly newsletter on trends & how to prepare your career for an AI future.
#9
9 August 2023 | Issue #9 |
Hi all! I’m on a city-sized ship floating around the North Pacific right now. So instead of new news, I’ll share a new article and some other recent articles you may have missed.
Adobe employees are worried that the software behemoth is introducing AI tools that will cost graphic designers their careers. I dig into why this might be happening in my latest blog post. Gartner recently released its Hype Cycle for Artificial Intelligence. If you want to see where generative AI landing and where it's going, read my recap. The thing to remember about business leaders is they are driven by metrics. In a way, we're all driven by metrics (how much money did you make last month, what are your bills this month?). But in business, leaders are responsible for looking at those same questions on a much larger scale. If you're a designer, it's harder to present quantitative data to show your value. Harder, but not impossible. In this blog post, I outline some stats that you can pre-emptively show to your leadership to show how the work you provide adds value to the business. Gartner issued another report recently on the impact generative AI will have on jobs. I gave my thoughts on it here. Employers and clients demand the absolute best design work ... unless they're the ones doing the work. Or they can save a few bucks. For many companies, "good enough" will be enough. Read about how this can be bad for designers. More articles: Report: AI Will Reach Human-Level Performance Much Earlier Than Originally Projected Designers are in Denial When it Comes to AI Also, I'm now offering a 15-minute one-on-one to help you set up your generative AI systems. If you don't know where to get started, let's chat! HOW CAN I HELP YOU?
|
14 Grapevine Road, Merrimack, NH 03054 |
Marketing by Design – Intentional strategy for creative marketers in the age of AI
AI is redefining the marketing landscape. Stay ahead with this weekly newsletter on trends & how to prepare your career for an AI future.
23 February 2025 | Issue #122 In this issue: Why I Hate Carousels The Value of Buying Books Top AI Image Generators for 2026 What Colors Mean Around the World Design Quote of the Week When was the last time you went to a website and waited to see what scrolled across the screen? We all just go to a website, take our hand off the mouse, and wait to see what happens next. Right? Totally normal behavior to sit back and just watch a website. No? You don't do this? That's because nobody does this....
2 February 2025 | Issue #121 In this issue: Color Meanings from Around the World Top AI Image Generators for 2026 Design Quote of the Week "Blue is the color of trust." "Green is used when you want to look natural." "Red is an aggressive color." At some point, we were taught the meanings behind colors. But what if I told you those meanings aren't universal? Color is never just color. What appears as a simple wavelength of light carries centuries of meaning, shaped by religion, history, and...
12 January 2025 | Issue #120 In this issue: The Biggest Marketing Campaign of the Year Top AI Image Generators for 2026 Design Quote of the Week Have you been watching the biggest marketing campaign of the year? It’s been running for a couple of weeks and it still has 11 months to go. Did you miss the five-and-a-half-hour livestream that kicked this off back in March of 2025? We’re already 9 months into this promotion, and it hasn’t even really started yet. After a few rocky years, Marvel is...