AD84: The Visual Marketer is Now Available

Published over 1 year ago • 1 min read

4 March 2025 | Issue #84

In this issue:

The Visual Marketer: Now Available!
Design Quote of the Week

The Visual Marketer paperback and hardcover — The Visual Marketer hardcover and paperback

About a year and a half ago, I started this newsletter to help designers who were going to be displaced due to AI or DIY tools. With the rise in popularity of tools like Canva, and growth of generative AI tools, I saw warning signs for designers.

This is and will be a negative to the number of professional design jobs out there.

But then I started to think of the other side of the equation: All of this work has to go somewhere.

Marketers are now expected to create content that is on par with trained designers.

Having access to tools like Canva or generative AI is one thing. But knowing how to design an asset that pulls the viewer in and gets them to convert is a completely different skill set.

It's a skill set that The Visual Marketer hopes to address.

This book was written for all of the marketers who have said to me, "I wish I had your design skills." I was a designer before I was a marketer. Knowing both sides of the equation helped me write this book.

Design is more than just making something look good. Marketing content is created to perform a task. You want the viewer to take an action, or maybe consider you in the future. The right visuals can do both.

Why listen to me? Well, I've run creative at multiple multi-billion-dollar companies while working within high-functioning marketing teams. My experience spans B2B, B2C, and agency environments, and I've learned from the best.

Now you have the opportunity to create eye-catching, memorable, and effective visuals to drive your marketing success!

I'd love for you to check it out and let me know what you think!

Design Quote of the Week

“Only when the design fails does it draw attention to itself; when it succeeds, it’s invisible.”
– John D. Berry

My AI disclaimer: No AI this week. It's all organic. Nothing in this newsletter, or anything I publish anywhere, reflects the views of my employer.

Thanks for reading!

–Jim

14 Grapevine Road, Merrimack, NH 03054
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