AI and Designers – A More Optimistic Outlook?

28 June 2023 | Issue #3

Everyone feels like they're really behind when it comes to AI. But the fact that you're reading content like this, and potentially exploring how it works, means you're ahead of most people.

This week, the AI news seems a bit more optimistic. People are finding ways to work with AI rather than try to battle it. The one thing that people can't do is ignore it.

NEWS AT THE INTERSECTION OF MARKETING, DESIGN, & AI

AI can make work more human

Asana’s CEO and co-founder, Dustin Moskovitz, discusses the potentially positive impact of AI on the future of work, contradicting dystopian narratives often associated with AI.

AI can enhance productivity by managing schedules and notifications, and supporting hybrid work models.
AI can accelerate onboarding by assimilating new employees into a company’s culture.
AI can build trust between managers and employees by compiling reports of achievements and tracking urgent work.

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The Impact of AI on Sales and Marketing

Joyce Kim, CMO of tech company Twilio, predicts that generative and predictive AI will become an essential part of every sales and marketing tool within the next year, enabling individualized customer engagement and more effective campaigns.

AI can help businesses achieve more with less by enabling real-time data analysis and precise customer journeys.
Pairing quality data with AI can facilitate one-to-one customer relationships by understanding individual behaviors and preferences.
Generative AI has the potential to tailor content to specific industries, enhancing productivity without requiring numerous industry experts.

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Woman vs. Machine: A Content Marketing Experiment Comparing ChatGPT to a Human Writer

Hotjar’s content team is conducting an experiment to compare the performance of a blog post written by AI, specifically ChatGPT, against one written by a human author, both tackling the impact of AI on different industries.

The team aims to understand if AI could assist or even outperform their team of freelance writers in generating high-performing content.
The experiment will monitor the performance of both articles over the next six months, comparing total traffic, user sentiment, and signups/subscriptions.
Despite the increasing presence and advancements in AI, Hotjar’s content team underscores that high content volume is valuable only if it drives new visitors, subscribers, and fans.

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