I test the AI tools, design trends, and brand moves marketers are talking about, then tell you what holds up and what doesn’t. Written by the author of the bestselling The Visual Marketer, after 20+ years leading brand, creative, and digital experience marketing teams.
AI and Designers – A More Optimistic Outlook?
Everyone feels like they're really behind when it comes to AI. But the fact that you're reading content like this, and potentially exploring how it works, means you're ahead of most people. This week, the AI news seems a bit more optimistic. People are finding ways to work with AI rather than try to battle it. The one thing that people can't do is ignore it.
AI can make work more humanAsana’s CEO and co-founder, Dustin Moskovitz, discusses the potentially positive impact of AI on the future of work, contradicting dystopian narratives often associated with AI.
The Impact of AI on Sales and MarketingJoyce Kim, CMO of tech company Twilio, predicts that generative and predictive AI will become an essential part of every sales and marketing tool within the next year, enabling individualized customer engagement and more effective campaigns.
Woman vs. Machine: A Content Marketing Experiment Comparing ChatGPT to a Human WriterHotjar’s content team is conducting an experiment to compare the performance of a blog post written by AI, specifically ChatGPT, against one written by a human author, both tackling the impact of AI on different industries.
A couple of blog posts that may interest you this week: Empowering Transformation: Developing AI Literacy for Graphic Designers Is AI Going to Take My Graphic Design Job? Also, I'm now offering a 15-minute one-on-one to help you set up your generative AI systems. If you don't know where to get started, let's chat! Next week I'll be digging into designers in denial. HOW CAN I HELP YOU?
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Marketing by Design – Design thinking that makes marketing work
I test the AI tools, design trends, and brand moves marketers are talking about, then tell you what holds up and what doesn’t. Written by the author of the bestselling The Visual Marketer, after 20+ years leading brand, creative, and digital experience marketing teams.
09 November 2026 | Issue #139 In this issue: Marketing is your starting pitcher MPB2B Design quote of the week Marketing is Your Starting Pitcher In baseball, the starting pitcher is the star. Fans pick the night they buy tickets around who is on the mound, and an ace can make a game must-see and nearly guarantee a win. Teams pay for it. In 2026, a pitcher was the highest-paid player on 12 of 30 MLB teams, and Zack Wheeler leads the way at $42M. Middle relievers carry the game to the closer,...
26 October 2026 | Issue #138 In this issue: Creativity is less important than consistency Amazing real-world video effects Design quote of the week Why Consistency Beats Creativity in B2B Branding Your audience isn’t nearly as familiar with your brand as you are. And that’s a problem when you’re constantly changing it. Years ago, I worked with a CMO who had a habit of explaining our solution story to the marketing team. Over and over again. He’d stand at a whiteboard or one of the glass walls...
11 October 2026 | Issue #137 In this issue: Avoid these AI design tropes Don't use Muse if you like privacy Design quote of the week I Know You Used AI for Your Design You already know the em dash is a dead giveaway of AI writing (sorry, Ann Handley). Design has its own tells, and there are a lot of them. None of them is wrong on its own. A good writer can use an em dash on purpose, and a good designer can use any pattern below on purpose. They become a tell when they show up because nobody...