AI is redefining the marketing landscape. Stay ahead with this weekly newsletter on trends & how to prepare your career for an AI future.
Designing in the AI Era: Change is Coming Sooner than Expected
People don't like change. And people really don't like hearing that change is coming for them against their will. This past weekend I posted on LinkedIn about how even Google results are torn on whether AI will replace graphic designers, and it led to a lot of conversation. Take a minute to read the post and let me know what you think. I'll probably expand on it in a future blog post.
This past week also saw a report by McKinsey that estimates that generative AI will achieve human levels of performance far earlier than originally predicted. The area that surprised me the most was Creativity. It was originally expected to reach high human potential between 2045-2065, and it's now down to 2025-2031. That's a huge jump! I recapped parts of the report with my thoughts. With the report findings, as well as feedback on the LinkedIn article, it's clear that many designers are in denial when it comes to AI. Designers need a wake up call on this subject. I want to help them be aware and preparted for when reality comes knocking at their door. If you know anyone that is like this, please point them in my direction.
AI is Your Co-Pilot. You are the PilotMicrosoft's VP of Design and Artificial Intelligence, was recently on a design podcast where he talked about how to best use generative AI with your designs. And he talks about WHY it's important for designers to learn and understand generative AI. Toyota Research Institute Reveals AI-Powered Vehicle Design ToolToyota Research Institute has introduced a generative AI tool that aids vehicle designers in generating design sketches through text prompts, enabling the exploration of creativity while ensuring efficient design development. This technique, which blends optimization theory with text-to-image generative AI, could expedite new design creation by quickly and efficiently balancing aesthetics and engineering considerations. Design Army Uses AI to Craft Innovative Brand CampaignDesign Army, a popular design studio, made use of AI technology to design an entire brand campaign for longtime client Georgetown Optician, highlighting the practical capabilities of AI in design. The successful and efficient completion of the project in just weeks rather than months, suggests a prominent role for AI in the future of design. Also, I'm now offering a 15-minute one-on-one to help you set up your generative AI systems. If you don't know where to get started, let's chat! Next week I'll be digging into why designers need to be worried about some employers or clients. HOW CAN I HELP YOU?
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Marketing by Design – Intentional strategy for creative marketers in the age of AI
AI is redefining the marketing landscape. Stay ahead with this weekly newsletter on trends & how to prepare your career for an AI future.
3 August 2026 | Issue #129 In this issue: I Made the Ugliest AI Visual I Could. On Purpose. Is it Time to Update Your Brand Graphics? Not so Fast How to Prevent Good Ideas from Getting Killed Internally Time Tracking and Product Management – Now on the Web and Chrome Design Quote of the Week I Made the Ugliest AI Visual I Could. On Purpose. Recently I built an infographic so bad it should come with a warning label. Glowy gradients everywhere, zero hierarchy, no focal point, and enough...
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01 June 2026 | Issue #127 In this issue: Step-by-step process for creating an animated social image using (mostly) AI Aeto: get paid for the hours you work Recent Podcast Appearance Design Quote of the Week Happy Pride Month! This past week, I was working on a social graphic for my company, Intellect, to celebrate Pride Month. So, I thought you might like to hear the process I went through to take a still image and animate it exactly the way I wanted. I'll go through the process and explain...