Gartner Predictions for AI and Jobs (it's a mixed bag)


26 July 2023 | Issue #7

Industry analyst Gartner released some recent recearch on how AI will impact jobs.

The TLDR version is that Gartner expects AI's job impact to be net neutral by 2026.

By 2036 Gartner expects there to be 500,000 new human jobs due to AI.

While this sounds good, it may not apply to your job.

Around 1900, 40% of the US worked on farms. Today that number is closer to 1.6%. Now this may sound really alarming, but these workers in 1900 didn't have career choices like SEO manager or video game architect.

Times change and some jobs can be automated. We all know that most companies will save a dollar if it's possible. And if that means replacing a person with some form of automation, they'll do it.

Can your job be automated and still provide 80% of the value for 20% of the cost? If so, how are you preparing for your future?

In my most recent article, I dig further into Gartner's predictions.

NEWS AT THE INTERSECTION OF MARKETING, DESIGN, & AI

Graphic Design Statistics (How Many Graphic Designers Are There?)

I just read an eye-opening article about our graphic design world.

  • Globally, our market is worth $43.4 billion with over half a million of us, and 265,000 in the US. Most of us are freelancers and our numbers are set to grow by 3% by 2031.
  • Trend-wise, we're seeing a revival of fluorescent colors and 90s nostalgia. And guess what? Photoshop still reigns supreme in our software toolkit.

Keep reading for more detailed insights and statistics about the graphic design industry.

Seven AI Companies Commit to Safeguards at the White House's Request

Big AI players like Microsoft, Google, and OpenAI are stepping up their game in response to a nudge from the White House.

  • These tech giants have voluntarily agreed to follow certain principles to ensure the responsible development of their AI technology. The catch? This agreement will only hold until Congress passes legislation to regulate AI.
  • The companies have agreed to eight measures focusing on safety, security, and social responsibility. These include allowing independent experts to test models, investing in cybersecurity, and even watermarking AI-generated content.

Here's the full article.

The Rise of AI UX: How to Design AI Assistants that Users Will Love

The rise of AI user experience (UX) and how to design AI assistants that users will love.

  • The piece talks about the concept of AI "copilots" - AI agents that collaborate with you on tasks through natural conversation. It's like having a helpful assistant embedded right in your workflow. But designing these copilots is not as simple as it seems and requires a lot of thoughtfulness and care.
  • The article shares some insider tips on crafting a copilot, from managing expectations to continuous improvement. It also emphasizes the importance of a collaborative approach involving design, research, engineering, content strategy, and trust and safety teams.

Want to know more? Here's the full article.

Also, I'm now offering a 15-minute one-on-one to help you set up your generative AI systems. If you don't know where to get started, let's chat!

Next week I'll write about how designers can prove their worth. I know I said I would do this last week, but the Gartner report seemed more timely.

If you know anyone that might find this newsletter useful, let them know they should sign up now.

HOW CAN I HELP YOU?

If you want to learn more about what's available, here are some links:

Thanks for reading!

-Jim

Let's chat about your career growth

14 Grapevine Road, Merrimack, NH 03054
Unsubscribe · Preferences

Marketing by Design – Intentional strategy for creative marketers in the age of AI

AI is redefining the marketing landscape. Stay ahead with this weekly newsletter on trends & how to prepare your career for an AI future.

Read more from Marketing by Design – Intentional strategy for creative marketers in the age of AI
Drawing of film crew

09 November 2025 | Issue #116 In this issue: Apple TV's New Visual Identity is Real Beyond SEO: How AI Is Changing Content Discoverability in 2025 "Job Creation is Pretty Close to Zero" Godfather of AI Says Tech Giants Can Only Profit from AI if Humans are Replaced AI Layoffs and The Uncertainty Flywheel Godfather of AI Says Tech Giants Can Only Profit from AI if Humans are Replaced Affinity Cheat Sheet Your Data is Being Used to Train ChatGPT, Unless ... Add Claude to Excel Affinity Added 1m...

Canva vs. Adobe

02 November 2025 | Issue #115 In this issue: Canva vs. Adobe Wistia Videos are Visible to ChatGPT People are Looking for the Next Marketo Marketing Adoption of AI Tools Hits 60% Daily Usage Among Professionals The Designer's Job Hunt Checklist The Golden Ratio Goes Viral Design Quote of the Week Midjourney Prompt: David is facing off against Goliath. Goliath towers over David. A vibrant, high-contrast illustration using flat vector-style shading with neon and duotone color blocking. The...

Kid looking through magnifying glass

26 October 2025 | Issue #114 In this issue: Here's How to Get Listed in AEO/GEO Claude Gets Some New Skills Prompt Injection Poses Real Security Risk for AI Browser Agents Marketing Adoption of AI Tools Hits 60% Daily Usage Among Professionals Generative AI in Healthcare Projected to Reach $14.2B by 2034 Google Just Killed 90% of the Internet (and Nobody is Talking About it) Curious About AI Browsers? Read This Before You Try Them New Book by Lee Densmer Design Quote of the Week Midjourney...