Gartner Predictions for AI and Jobs (it's a mixed bag)


26 July 2023 | Issue #7

Industry analyst Gartner released some recent recearch on how AI will impact jobs.

The TLDR version is that Gartner expects AI's job impact to be net neutral by 2026.

By 2036 Gartner expects there to be 500,000 new human jobs due to AI.

While this sounds good, it may not apply to your job.

Around 1900, 40% of the US worked on farms. Today that number is closer to 1.6%. Now this may sound really alarming, but these workers in 1900 didn't have career choices like SEO manager or video game architect.

Times change and some jobs can be automated. We all know that most companies will save a dollar if it's possible. And if that means replacing a person with some form of automation, they'll do it.

Can your job be automated and still provide 80% of the value for 20% of the cost? If so, how are you preparing for your future?

In my most recent article, I dig further into Gartner's predictions.

NEWS AT THE INTERSECTION OF MARKETING, DESIGN, & AI

Graphic Design Statistics (How Many Graphic Designers Are There?)

I just read an eye-opening article about our graphic design world.

  • Globally, our market is worth $43.4 billion with over half a million of us, and 265,000 in the US. Most of us are freelancers and our numbers are set to grow by 3% by 2031.
  • Trend-wise, we're seeing a revival of fluorescent colors and 90s nostalgia. And guess what? Photoshop still reigns supreme in our software toolkit.

Keep reading for more detailed insights and statistics about the graphic design industry.

Seven AI Companies Commit to Safeguards at the White House's Request

Big AI players like Microsoft, Google, and OpenAI are stepping up their game in response to a nudge from the White House.

  • These tech giants have voluntarily agreed to follow certain principles to ensure the responsible development of their AI technology. The catch? This agreement will only hold until Congress passes legislation to regulate AI.
  • The companies have agreed to eight measures focusing on safety, security, and social responsibility. These include allowing independent experts to test models, investing in cybersecurity, and even watermarking AI-generated content.

Here's the full article.

The Rise of AI UX: How to Design AI Assistants that Users Will Love

The rise of AI user experience (UX) and how to design AI assistants that users will love.

  • The piece talks about the concept of AI "copilots" - AI agents that collaborate with you on tasks through natural conversation. It's like having a helpful assistant embedded right in your workflow. But designing these copilots is not as simple as it seems and requires a lot of thoughtfulness and care.
  • The article shares some insider tips on crafting a copilot, from managing expectations to continuous improvement. It also emphasizes the importance of a collaborative approach involving design, research, engineering, content strategy, and trust and safety teams.

Want to know more? Here's the full article.

Also, I'm now offering a 15-minute one-on-one to help you set up your generative AI systems. If you don't know where to get started, let's chat!

Next week I'll write about how designers can prove their worth. I know I said I would do this last week, but the Gartner report seemed more timely.

If you know anyone that might find this newsletter useful, let them know they should sign up now.

HOW CAN I HELP YOU?

If you want to learn more about what's available, here are some links:

Thanks for reading!

-Jim

Let's chat about your career growth

14 Grapevine Road, Merrimack, NH 03054
Unsubscribe · Preferences

Marketing by Design – Intentional strategy for creative marketers in the age of AI

AI is redefining the marketing landscape. Stay ahead with this weekly newsletter on trends & how to prepare your career for an AI future.

Read more from Marketing by Design – Intentional strategy for creative marketers in the age of AI
A woman looking at a carousel on the home page

23 February 2025 | Issue #122 In this issue: Why I Hate Carousels The Value of Buying Books Top AI Image Generators for 2026 What Colors Mean Around the World Design Quote of the Week When was the last time you went to a website and waited to see what scrolled across the screen? We all just go to a website, take our hand off the mouse, and wait to see what happens next. Right? Totally normal behavior to sit back and just watch a website. No? You don't do this? That's because nobody does this....

International Color Symbolism

2 February 2025 | Issue #121 In this issue: Color Meanings from Around the World Top AI Image Generators for 2026 Design Quote of the Week "Blue is the color of trust." "Green is used when you want to look natural." "Red is an aggressive color." At some point, we were taught the meanings behind colors. But what if I told you those meanings aren't universal? Color is never just color. What appears as a simple wavelength of light carries centuries of meaning, shaped by religion, history, and...

Dr. Doom is teaching marketing

12 January 2025 | Issue #120 In this issue: The Biggest Marketing Campaign of the Year Top AI Image Generators for 2026 Design Quote of the Week Have you been watching the biggest marketing campaign of the year? It’s been running for a couple of weeks and it still has 11 months to go. Did you miss the five-and-a-half-hour livestream that kicked this off back in March of 2025? We’re already 9 months into this promotion, and it hasn’t even really started yet. After a few rocky years, Marvel is...