I test the AI tools, design trends, and brand moves marketers are talking about, then tell you what holds up and what doesnβt. Written by the author of the bestselling The Visual Marketer, after 20+ years leading brand, creative, and digital experience marketing teams.
Graphic designers, do you have your escape plan in place?
30 August 2023 | Issue #12 |
Some companies value design. And other companies don't. We've discussed how to show the value of design in previous issues. This week I dig into why it's important to find a company that values design. More important than that, I explore ways to discover which companies value what you have to offer. I'd love for you to read the article and let me know what you think.
π€ The Automation Revolution: Efficiency in the Creative ProcessThe article dives into how automation can be a game-changer for creative processes, highlighting both its potential benefits and the challenges that come with implementation.
βKeep readingβ π Measuring Trust: Why Every AI Model Needs a FICO ScoreThe article explores the growing need for a trustworthiness score for AI models, similar to FICO scores in the financial world, to address concerns about ethics, security, and bias.
βKeep readingβ Disclaimer: I have worked for both of these authors while at different companies and they both have their finger on the pulse of emerging technology. π©βπ» We need to be not βAI-Firstβ but AI ReadyDavid Armano was recently on the Shorty Awards #ItsNoFluke podcast and he talked about ... you guessed it ... AI.
βKeep reading
Graphic designers need to have an escape plan. βI posted this article in a designer forum on LinkedIn and it kind of took off. The array of responses was interesting. After a day and a half, almost 20% of the people who reacted to the post (not counting comments) have the green #OpenToWork banner on their profile picture. This tells me that many designers are looking for work and it's getting harder out there. It's already led to some coaching! In the article, I give some tips on what you can do to start building your life raft out of the design field. Awareness of the impact of AI on design jobs is rising. How can we help spread the word further so people are better prepared? HOW CAN I HELP YOU?
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Marketing by Design β Design thinking that makes marketing work
I test the AI tools, design trends, and brand moves marketers are talking about, then tell you what holds up and what doesnβt. Written by the author of the bestselling The Visual Marketer, after 20+ years leading brand, creative, and digital experience marketing teams.
09 November 2026 | Issue #139 In this issue: Marketing is your starting pitcher MPB2B Design quote of the week Marketing is Your Starting Pitcher In baseball, the starting pitcher is the star. Fans pick the night they buy tickets around who is on the mound, and an ace can make a game must-see and nearly guarantee a win. Teams pay for it. In 2026, a pitcher was the highest-paid player on 12 of 30 MLB teams, and Zack Wheeler leads the way at $42M. Middle relievers carry the game to the closer,...
26 October 2026 | Issue #138 In this issue: Creativity is less important than consistency Amazing real-world video effects Design quote of the week Why Consistency Beats Creativity in B2B Branding Your audience isnβt nearly as familiar with your brand as you are. And thatβs a problem when youβre constantly changing it. Years ago, I worked with a CMO who had a habit of explaining our solution story to the marketing team. Over and over again. Heβd stand at a whiteboard or one of the glass walls...
11 October 2026 | Issue #137 In this issue: Avoid these AI design tropes Don't use Muse if you like privacy Design quote of the week I Know You Used AI for Your Design You already know the em dash is a dead giveaway of AI writing (sorry, Ann Handley). Design has its own tells, and there are a lot of them. None of them is wrong on its own. A good writer can use an em dash on purpose, and a good designer can use any pattern below on purpose. They become a tell when they show up because nobody...