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Marketing by Design – Design thinking that makes marketing work

Perplexity Pages, Copyright Victories, and AI's Role in Coding at AWS

Published about 2 years ago • 4 min read
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August 25 2024 | Issue #59

In this issue:

  • Make topic-based web pages with Perplexity
  • A good AI detector?
  • AWS tells coders that AI will eventually do their coding
  • Copyright case against AI goes for artists
  • Classic, clever print ads
  • Design quote of the week

Sorry for the lack of communication lately. Some nonsense unexpectedly sidelined me, but it's all good now. Long story short: check your settings when switching vendors. Then you won't find yourself deep in the woods of Maine on your phone trying to figure out how to unschedule two already scheduled newsletters.

Anyway ...

Have you heard of Perplexity Pages? It's a new way to show you're an expert on a topic without doing any work!

I'm being a bit cute with that description, but Perplexity now lets you create pages based on information you generate with the system. After you ask Perplexity a question or ten, you can then convert that information into a web page for others to review.

I ran an experiment on the topic of visual marketing to see what it would create. The information is accurate and it could go into more depth if I wanted to take it there.

The image generation part is not good. But it can pull (and properly source) content from other websites to help add images to your new page.

It's only available to Perplexity Pro accounts, but I know some folks, like Brian Piper, are using it to amplify further the Snippet-ready content that has already been created.

Knowing Brian, I bet he's putting a lot of work into it. I fear someone could create a page on a topic by clicking a few buttons and flooding the Internet with more low-effort, AI-generated, poorly conceived content.

Thanks to Dave Boerger and Ashley Gross for introducing me to this new feature.

NEWS AT THE INTERSECTION OF MARKETING, DESIGN, & AI

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👮‍♀️ Winston AI Launches HUMN 1 Certification to Ensure Human-Generated Content Authenticity

MarTech Series reports on Winston AI's launch of HUMN 1, a certification designed to verify the authenticity of human-generated content in a digital landscape increasingly dominated by AI-created media.

  • Combating AI Mimicry: HUMN 1 aims to safeguard the integrity of content by certifying that it is genuinely human-created, addressing concerns about AI-generated media flooding the market​.
  • Content Authenticity Standards: This certification provides a benchmark for content authenticity, allowing creators and consumers to confidently distinguish human-generated work from AI output​.

​Keep reading​

🫣 AWS CEO Urges Developers to Shift Focus as AI Takes Over Coding

Business Insider reports on AWS CEO Adam Selipsky's message to developers, urging them to adapt as AI increasingly takes over coding tasks, highlighting a significant shift in the role of human developers.

  • AI-Driven Coding: Selipsky suggests that AI tools will soon handle much of the coding work, allowing developers to focus more on problem-solving and creative tasks rather than manual coding​.
  • Shifting Roles: The CEO emphasizes that developers should leverage AI to enhance their productivity and creativity, focusing on designing solutions and overseeing AI-assisted development processes​.

​Keep reading​

🤓 Artists Score Major Win in Copyright Case Against AI Art Generators

The Hollywood Reporter covers a landmark legal victory for artists in their fight against AI art generators, as a U.S. court rules that AI-generated works cannot be copyrighted, ensuring that human artists retain exclusive rights to their original creations.

  • Legal Precedent: The ruling sets a crucial precedent that AI-generated art lacks the necessary human authorship to qualify for copyright protection, reinforcing the legal framework that protects human creators.
  • Artist Protections: This decision bolsters the rights of artists in the face of increasing AI-generated content, ensuring that their creative work cannot be replicated and monetized without their permission.
  • H/T Mark Schaefer​

​Keep reading​

NEW RESOURCES FOR YOU

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Classic Print Ads for Inspiration

If you're looking for some classic inspiration, I just stumbled upon this website, NobodyReadsAds.com. There are some great examples in here of how to inject personality into your marketing.

Design Quote of the Week

“Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies, and humours.”

– George Santayana

Thank You

I just wanted to take a minute to say thank you. There were a few weeks when I was waiting to hear if I'd be able to continue this newsletter, and I was borderline depressed. It made me realize how much I enjoy this! Thanks to everyone who replies or leaves comments. I really appreciate it.

HOW CAN I HELP YOU?

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If you want to learn more about what's available, here are some links:

Thanks for reading!

-Jim

​Let's chat about your career growth

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Marketing by Design – Design thinking that makes marketing work

Jim MacLeod

I test the AI tools, design trends, and brand moves marketers are talking about, then tell you what holds up and what doesn’t. Written by the author of the bestselling The Visual Marketer, after 20+ years leading brand, creative, and digital experience marketing teams.

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