I test the AI tools, design trends, and brand moves marketers are talking about, then tell you what holds up and what doesn’t. Written by the author of the bestselling The Visual Marketer, after 20+ years leading brand, creative, and digital experience marketing teams.
The AI revolution is about to crash into the global economy
18 August 2023 | Issue #10 |
Business Insider recently released an article that sounds like it could have appeared on the After Design blog. It talks about the impact that AI will have on jobs. I summarized it in today's blog post.
Generative AI use Will Continue Its Climb Across All Age GroupsMore than 100 million people in the US will use generative AI next year
Insider Intelligence recently released a report detailing how generative AI use will grow across all age groups (subscription required). Generative AI Tools Revolutionize Graphic DesignGenerative AI tools like Adobe Firefly and DALL-E are shaking up the graphic design world, but they still need the human touch to create truly remarkable results.
AI Language Models are Rife with Different Political BiasesAI language models, depending on which one you ask, can give you wildly different answers on politically sensitive topics, revealing underlying biases, as found in new research.
Also, I'm now offering a 15-minute one-on-one to help you set up your generative AI systems. If you don't know where to get started, let's chat! If you know anyone that might find this newsletter useful, let them know they should sign up now. HOW CAN I HELP YOU?
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Marketing by Design – Design thinking that makes marketing work
I test the AI tools, design trends, and brand moves marketers are talking about, then tell you what holds up and what doesn’t. Written by the author of the bestselling The Visual Marketer, after 20+ years leading brand, creative, and digital experience marketing teams.
09 November 2026 | Issue #139 In this issue: Marketing is your starting pitcher MPB2B Design quote of the week Marketing is Your Starting Pitcher In baseball, the starting pitcher is the star. Fans pick the night they buy tickets around who is on the mound, and an ace can make a game must-see and nearly guarantee a win. Teams pay for it. In 2026, a pitcher was the highest-paid player on 12 of 30 MLB teams, and Zack Wheeler leads the way at $42M. Middle relievers carry the game to the closer,...
26 October 2026 | Issue #138 In this issue: Creativity is less important than consistency Amazing real-world video effects Design quote of the week Why Consistency Beats Creativity in B2B Branding Your audience isn’t nearly as familiar with your brand as you are. And that’s a problem when you’re constantly changing it. Years ago, I worked with a CMO who had a habit of explaining our solution story to the marketing team. Over and over again. He’d stand at a whiteboard or one of the glass walls...
11 October 2026 | Issue #137 In this issue: Avoid these AI design tropes Don't use Muse if you like privacy Design quote of the week I Know You Used AI for Your Design You already know the em dash is a dead giveaway of AI writing (sorry, Ann Handley). Design has its own tells, and there are a lot of them. None of them is wrong on its own. A good writer can use an em dash on purpose, and a good designer can use any pattern below on purpose. They become a tell when they show up because nobody...