There is a popular meme making its way around the Internet where a designer dismisses the idea of losing their job to AI because it means clients would have to be able know what they want and then articulate it. I thought the same thing at first. I've spent decades doing revisions on projects because I gave the client exactly what they asked for. But then I built the After Design website and I paid attention to my thought process as I was working. If you've ever designed and built something for yourself (and I'm sure you have), it's a great feeling. You get to make every decision! You get to decide what's important and what's not. You know where you need to go the extra mile, and you know where you can cut corners. You call the shots. The same applies to when someone else is building their own designs, or ads, or a website, or whatever. These are the people who will have you do four rounds of revisions because they're paying for your time and expertise. But when it's their own time on the line, the phrase "good enough" will start to creep in. They'll realize it's not how they want to spend their time and suddenly "good enough" becomes justifiable because they're saving money. Not every boss/client is like this. But many are. I dig into it a bit more in my most recent blog post.
Changing careers can be very scary. I've slowly evolved my career over the years (and at one time I did a complete shift to product development, but then moved back to my comfort zone). The unfortunate reality is that some designers will need to evolve their careers because the industry isn't going to be able to support everyone. In this LinkedIn post, I talk about how AI will disrupt many careers, but designers are uniquely qualified for this moment. β
Wix's New Tool Can Create Entire Websites From PromptsWix has released an innovative tool capable of building entire websites from user prompts, drastically simplifying the website development process.
βKeep readingβ β Designers Sue Retailer Shein Over AI Rip-Offs of Their WorkSeveral designers have launched legal action against fast-fashion retailer Shein, accusing the company of using AI to replicate their unique designs.
βKeep readingβ β Employers Leveraging AI to Reduce Gen Z WorkCompanies are increasingly using AI technologies to undertake tasks traditionally assigned to Gen Z workers, reducing their responsibilities.
βKeep readingβ β Also, I'm now offering a 15-minute one-on-one to help you set up your generative AI systems. If you don't know where to get started, let's chat! β Next week I'll write about how designers can prove their worth. If you know anyone that might find this useful, let them know they should sign up now. β HOW CAN I HELP YOU?
|
14 Grapevine Road, Merrimack, NH 03054 |
AI is redefining the marketing landscape. Stay ahead with this weekly newsletter on trends & how to prepare your career for an AI future.
12 January 2025 | Issue #120 In this issue: The Biggest Marketing Campaign of the Year Top AI Image Generators for 2026 Design Quote of the Week Have you been watching the biggest marketing campaign of the year? Itβs been running for a couple of weeks and it still has 11 months to go. Did you miss the five-and-a-half-hour livestream that kicked this off back in March of 2025? Weβre already 9 months into this promotion, and it hasnβt even really started yet. After a few rocky years, Marvel is...
29 December 2025 | Issue #119 In this issue: Breaking down the top AI visualization tools: ChatGPT 5.2 Midjourney 7 Firefly 5 Meta AI Gemini 3 (Nano Banana) Stable Diffusion (Base) Canva AI The Visual Marketer Now in Full Color The Visual Marketer is one of the top marketing books of the year Design Quote of the Week AI Image Generators for 2026 With the number of image generators available and the speed at which these models are improving, it's impossible to keep up unless you're using them...
14 December 2025 | Issue #118 In this issue: Together, Apart: The Quiet Loss of Communal Joy AI Search Ate Marketing OpenAI is in Trouble AI Could do 17% of Jobs Today The Modern Marketing Multitasker [Infographic] The Fisher-Price My First AI The Best Tool I Adopted This Year Canva: Creativity in the Age of AI The Visual Marketer Now in Full Color The Visual Marketer is one of the top marketing books of the year Design Quote of the Week Together, Apart: The Quiet Loss of Communal Joy Iβve...