What ChatGPT 4o and the End of Search Mean for You

18 May 2024 | Issue #48

In this issue:

Too much AI news
ChatGPT Mac app
Has generative AI already peaked?
Harpa.ai breakdown

**Dall-E 3 Prompt**: Please create an image of a person being inundated with news --ar 16:9

It has been a week for AI. There are so many great recaps floating out there on OpenAI's and Google's AI announcements from this past week. Many jobs will be impacted, but now, let's focus on how these announcements impact designers and marketers.

First up, Open AI introduced ChatGPT 4o. This new model brings GPT4 capabilities to users on the free plan. If you're not a paid subscriber, this will give you the opportunity to play around with ChatGPT and Dall-E 3 (up to 10 prompts per 24 hours).

The ChatGPT app also has vision built into it. This means that you can use the app on your phone, show ChatGPT an image, and it can understand what is on the image. The demo only showed it recognizing letters and numbers, but this example video from Reem Rassam shows ChatGPT having a conversation based on what it is seeing through the phone's camera. 🤯

Just imagine drawing a quick sketch, and then having Dall-E create a full version right from your phone. ChatGPT can now see, interpret, and react to what it sees. Some systems already do parts of this, but we're moving closer to all-in-one generative AI services for imagery.

As for Google's AI announcement, the news isn't great for website owners. Christopher Penn talked about Google's move to zero-click becoming the norm within search.

What does this mean for you? Well, if you own or design websites, it means that organic traffic will drop significantly. Being discovered is getting harder. Branded searches, though, will still drive traffic to your site.

This means most of the traffic coming to your site is already aware of you and/or your offerings. You can reorganize your website to focus more on how and why you solve problems. It also means you have to find new ways to build your brand outside of search.

Some other wrap ups of the event:

OpenAI also announced its Mac desktop app for ChatGPT. It's handy, but I can't use it for everything. I couldn't figure out how to get the Dall-E image out of the app, so I had to go back to the web browser to download it. I'm sure this is just a first-gen bug.

NEWS AT THE INTERSECTION OF MARKETING, DESIGN, & AI

🤕 Has Generative AI Already Peaked?

This video breaks down the concerns that can happen when LLMs are trained by data from other LLMs.

Performance trends depicted in graphs from the paper showcase a logarithmic flattening, suggesting diminishing returns with increased data
The discussion extends to the need for alternative approaches beyond simply scaling data or models to achieve significant performance improvements
H/T to Alex Tourigny

Watch the 12-minute video

NEW RESOURCES FOR YOU

Harpa AI

I've been using Harpa for a couple of weeks and it saves me a lot of time. If you don't want to watch the full 12-minute video above, you can have Harpa easily summarize the video.

By incorporating ChatGPT, Google Gemini, and Claude AI into your browser, it can

It summarizes web pages and videos
Article writing and content repurposing
Text translation and grammar correction
SEO analysis and keyword extraction
Monitoring prices and website data
Generating prompts for Midjourney and other AI image generators
Coding and more

The best part is automating any of these with workflows.

This is the beginning of the real future of AI: agents. Allowing AI to take actions on your behalf automatically.

Overall, I'm impressed with what Harpa can do. $25 a month is a little steep since I'm already paying $20/mo for ChatGPT. I'll let my subscription expire at the end of this month, but I may reactivate it later on.

If you have used Harpa or explored it, please let me know what you think.